I don't think any sane consumer wants gamification. Can you give an example of why a consumer would want it (other than by being coerced into it by the seller)?

I don't think any sane consumer wants gamification. Can you give an example of why a consumer would want it (other than by being coerced into it by the seller)? Temu is doing this because they gain from it. So if this were legal, then other sellers might be forced to do it too to remain competitive. Is this really a direction you want to go in?