I sniff that guidelines like this are going to disenfranchise the language of marketing copy and other consumer-orientated lingo. The advertisement wave of the

I sniff that guidelines like this are going to disenfranchise the language of marketing copy and other consumer-orientated lingo. The advertisement wave of the future will be similar to when Nike and Virgil Abloh were putting out sneakers that said "SHOE" on them. Or something like that. The working title of this trend is "Bruxism".