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Synthetic diamonds definitely need a marketing glow up. Current names are man-made, lab grown, and synthetic diamonds. Instead we could lean into how cool the H
by TrainedMonkey 1y ago
Synthetic diamonds definitely need a marketing glow up. Current names are man-made, lab grown, and synthetic diamonds. Instead we could lean into how cool the HPHT and CVD processes are and have - giga forged diamonds (gigapascal pressure of HPHT), plasma coalesced diamonds (CVD process), or even human forged diamonds (highlighting technological triumph required to achieve these).
- taneq 1y agoCall them vegan diamonds. :D
- stephenitis 1y agoThis would sell. Vegan leather lol
- inkyoto 1y agoVegan leather made out of fungi has been a thing for a while. Next stop is the self-repairing vegan leather also made of the mycelium: https://www.sciencenews.org/article/vegan-leather-fungi-repair-mycelium https://www.sciencenews.org/article/vegan-leather-fungi-repa...
- dyauspitr 1y agoI think they should just call them natural diamonds because they’re indistinguishable from any other diamond.
- Obscurity4340 1y agoShould just call them diamonds, deBeers only benefit when they're allowed to frame the discussion in such a way anyone cares enough to discriminate. You just know they want to get the receiving partner on their side of "I'm worth the waste of money for a "real" diamond"
- amelius 1y agoperfect lattice diamonds
- scotty79 1y agoThey could call them perfected diamonds.
- rz2k 1y agoWho wouldn’t want artisanal diamonds rather than found diamonds?
- adrr 1y agoDirt diamonds instead of found diamonds.
- Obscurity4340 1y agoOrganic
- scotty79 1y agoForge is a cool word but ... forgery?
- const_cast 1y agoHumans seem to have a bias against "unnatural" language. Synthetic, artificial, man-made, these all evoke negative emotions in most people unfortunately.