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There's a company, currently called Tie (meettie.com), formerly known as Revenue Roll, who promises to "de-anonymize your highest value web traffic", which in p
by kyle-rb 1y ago
There's a company, currently called Tie (meettie.com), formerly known as Revenue Roll, who promises to "de-anonymize your highest value web traffic", which in practice means that they give you an email address for retargeting, for a user who visited your site without ever explicitly providing any identifying info.
The old site had a blog post [0] where they explicitly said they were using fingerprinting, and even called it "privacy-compliant".
I'm sure they're not unique in the service they provide, but that was the first time I'd seen someone brag about browser fingerprinting.
[0] https://web.archive.org/web/20240527125312/https://www.revenueroll.com/blog-posts/how-the-cookiepocalypse-will-affect-your-e-comm-store https://web.archive.org/web/20240527125312/https://www.reven...
- gausswho 1y agoI notice they have an Opt-Out form here: https://app.termly.io/dsar/ee5088c4-5eb2-475c-a9ea-9376f1b70eb6 https://app.termly.io/dsar/ee5088c4-5eb2-475c-a9ea-9376f1b70... It's pretty hilarious legalese and tells you nothing about what it even achieves. Maybe makes you a Very Important Marketing Target. One thing that struck me was the 'Under penalty of perjury, I declare all the above information to be true and accurate'. Shame they seem to require validating request by email. It'd be fun to take a PII breach and throw all the emails you find at 'em.
- kurtoid 1y agotried the form for shits and giggles - 6 days ago and no response yet
- amelius 1y agoWhy aren't privacy orgs trying these services.
- 71202114 1y agoFound This: https://www.youtube.com/shorts/Du1W8k6Y_kc https://www.youtube.com/shorts/Du1W8k6Y_kc
- deleted 1y ago[deleted]
- deleted 1y ago[deleted]
- 712021142 1y agoFunny stuff here for Revenue Roll/Tie: https://www.youtube.com/shorts/Du1W8k6Y_kc https://www.youtube.com/shorts/Du1W8k6Y_kc
- kurtoid 1y agoTheir opt-in doesn't work - go to a few of their customer sites (listed in their blog/success stories) and they make a lot of calls to revenueroll IPs without asking. Some of those call contain PII responses too. Trying to contact them, but they've been brushing me off
- kurtoid 1y agoIf you find the right API endpoint, you can spoof the `Forwarded` header to get different results. Big PII leak IMO but they seem to think it's intended behavior?