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> If we can accurately predict who is unlikely to convert Do you use historical purchase data to make that assumption? Or someone that frequently abandons cart
by klaussilveira 1y ago
> If we can accurately predict who is unlikely to convert
Do you use historical purchase data to make that assumption? Or someone that frequently abandons carts?
- pmoot 1y agoWe use historical purchase data, as well as view history, traffic source, device type, etc. Traffic source a lot of times is the most impactful. People coming from ads are often more in a browsing mindset, vs. people typing in the url directly have a higher purchase intent. We don't have abandoned cart rate as a feature in our model, but actually might be something worth looking into adding.