You are pointing directly at the philosophical bedrock of western civilization, something which most white collar elites implicitly believe but don't state outr

You are pointing directly at the philosophical bedrock of western civilization, something which most white collar elites implicitly believe but don't state outright. It shows up right away in the article: > ... quality is an inherently subjective concept, as it depends on the preferences of each consumer. For most of history, people believed the opposite. For thousands of years, people in every major civilization believed that there WAS an objective notion of quality (i.e. value). The idea that these things are purely subjective is a very recent concept in human history. In the west, and places influenced by it - most elites come to believe that value is purely subjective. We talk, instead, about people's _preferences_ - but we can't measure feelings, just actions. "Some things are more valuable than others" is a very different belief from "people prefer some things over others". In a world that only recognizes what it can measure, the idea that value is subjective reduces to "people do some things and not other things", and _any_ action which can reliably be motivated - whether that's having babies or getting divorced, losing weight or watching porn, eating healthy or eating junk food - _all_ that our economy cares about is, "can you reliably produce that outcome at scale." This is all a natural consequence of the idea that value isn't real. People can't be wrong in what they want, and what they want is revealed in what they do. Therefore, literally all that matters is, can you motivate some kind of action - whatever that action is? If you can, you're 'adding value.' Motivating people to go out and commit crimes could itself, be valuable - if you were, say, the operator of a private prison. As long as your motivational technique isn't too direct and obvious, it's profitable for you. You're creating demand for business! What would the world look like if value were _real_, we could sense it intuitively, but we could not measure it, and had persuaded ourselves it were entirely subjective? I think it would look exactly as it does now: a prevailing sense that quality is declining. We would observe drops in numerous large-scale metrics like "does humanity value life enough to create more humanity", while metrics like "time people spend doing measurable things" would go way up, along with a creeping sense that something was deeply wrong. If value _were_ purely subjective, I would have expected that we'd have locked into some functioning propaganda loop by now. If value is purely subject, and there's no hardwired human nature to value some outcomes over others, What would be better for the economy than convincing everyone that EVERYTHING IS AWESOME all the time?