Or I suspect in this case there are Puritans with a lot of money who will sue the payment providers if the providers don't block things they think are bad. Yes

Or I suspect in this case there are Puritans with a lot of money who will sue the payment providers if the providers don't block things they think are bad. Yes the payment provider is making a simple money based business decision, or possibly there is a threat of sanctions against the directors so a personal decision as well.