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Since the article doesn’t mention it, CPA stands for cost per action.
by mrala 1y ago
Since the article doesn’t mention it, CPA stands for cost per action.
- closewith 1y agoCost Per Acquisition (of a new customer).
- amelius 1y agoHow do they know if the customer is new or not?
- HEGalloway 1y agotracking via cookies (that expire after X days) or some kind of identifier in the CRM
- closewith 1y agoNormally in e-commerce, it's based on email or phone number. In physical retail, they use all sorts of tactics, from loyalty cards to facial recognition (where legal, which it shouldn't be).