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Regarding the Oatly ad at the top (Another ad for our oat drink providing no reason at all why you should try it), this ad does have a signal. It's a humblebrag
by esperent 1y ago
Regarding the Oatly ad at the top (Another ad for our oat drink providing no reason at all why you should try it), this ad does have a signal. It's a humblebrag. It's saying, our product is so well known, and the reasons for using it so obvious, that we don't need to say anything. It's cementing Oatly brand in the minds of anyone who already thinks that they should be switching to non-dairy milk for any reason (health, environment, etc).
- neehao 1y agoagree..
- xnx 1y agoAlso that it is the drink of nonconformists and creatives. Many of their other ads cross way over into tryhard cringe for how "random" they are.
- spyckie2 1y agoI wish someone did an analysis of their marketing. I really hope it was a huge flop because it’s just awful. I despise their horrible advertising and marketing copy in general and I sometimes just have to tell myself, “it’s just oat milk no need to boycott it because some edgy marketing consultant forces you to read their nonsense”.
- mattlondon 1y agoIt's in your head. Someone did something right.
- spyckie2 1y agohmm after some research I'm inclined to believe that 1) oatly is the best tasting product on the market, 2) it's the distribution channels that was the success, not the marketing copy, and 3) spending massive amounts of capital into growth of a good product will always yield growth. So no... I stand by what I said, I think they did a lot of things wrong in the marketing department, in spite of having a really solid product.
- mattlondon 1y agoIt's I think what we used to call "brand advertising". Just like random "coca-cola" billboards at the side of a road or a sports stadium
- efitz 1y agoI once read an article that said basically that some ads were targeted at people who had already bought the product, to prevent regret for paying a premium price. The example given was TV commercials for BMW cars but I can see that applying with the oat milk drink.
- amelius 1y agoThe ad is basically saying "You consumers don't know how to use your brains and will buy our brand just because we showed a picture of it". Terrible.
- bowsamic 1y agoNot really, it’s more of a brag about how oatly has fully solidified itself as _the_ choice for so many, basically like Nutella
- 9dev 1y agoNope. It builds on prior exposure to Oatly marketing in other channels, which they famously are good at. The market for oat milk consumers mostly consists of people that had actively made a choice about drinking oat milk already.
- ivape 1y ago[flagged]
- esperent 1y agoI drink oatmilk because normal milk gives me diarrhea, and oatmilk is better for the environment than almond milk. Why does that make me a douchebag, in your eyes?
- ses1984 1y agoAlso I try every other brand of oatmilk I can find and oatly tastes the best by far.
- deleted 1y ago[deleted]
- deleted 1y ago[deleted]
- ses1984 1y ago
- card_zero 1y agoIt looks like it's in Vienna ("gewista"), but is delivering its huge vacuous message in English.