5 ms·
When asking people if they'd buy a yellow Sony Walkman people said yes. Shortly after given the choice to take one home the same people picked black. https://me
by mtmail 1y ago
When asking people if they'd buy a yellow Sony Walkman people said yes. Shortly after given the choice to take one home the same people picked black. https://medium.com/@diogomarta/the-yellow-walkman-paradox-the-problems-with-asking-bad-questions-b5859fd2b136 https://medium.com/@diogomarta/the-yellow-walkman-paradox-th...
- FirmwareBurner 1y agoA bunny walks into a bakery. There he asks the baker if he has any carrot cake. The bakers says: ‘No, I don’t sell carrot cake.’ So the bunny leaves, but returns the next day. He once again asks if the baker has any carrot cake. Once more the baker answers: ‘No, I don’t sell carrot cake.’ Once the bunny left, the baker started making a carrot cake thinking the bunny would return the next day for the cake. And so the bunny did, and he asks: ‘Do you have carrot cake?’ To which the bakers answers: ‘Yes, today I DO sell carrot cake.’ So the Bunny says: ‘YUCK, isn't it disgusting, why do people sell these things?!’
- MilanTodorovic 1y agoIt seems that Medium article is ripping off this one https://www.alexandercowan.com/yellow-walkman-data-art-of-customer-discovery/ https://www.alexandercowan.com/yellow-walkman-data-art-of-cu...
- ikari_pl 1y agoWell, that's a lesson on asking the right question. You like the new yellow one, but you like the black one even more. Nobody asked about black.
- RussianCow 1y agoIt's simpler than that. People often don't know what they want until they're actually presented with the buying decision. Economists call this stated vs revealed preferences and it's a well documented and understood phenomena.
- wink 1y agoNo, I don't really accept that in the discussion about phones re: size and keyboard. People do ask the wrong questions. Yes, I would buy the phone with the keyboard, but the keyboard is not the single most important feature. After the Desire Z there simply was nothing comparable. If it was 400 instead of 300 I would have said no, if it was from a brand I hate because they mess up the default Android install I might have said no. If it was 1:1 like some other phone except the battery being atrocious I might have said no. The problem is that they are changing 10 variables at a time, including size, cost, software, camera, battery, whatever.
- rickdeckard 1y agoThey don't like the black one more. The yellow one caught their attention, but when it comes to the actual buying-decision, they find that drawing attention is not a feature they want. But the existence of the yellow one helped sell the black one. That's a typical issue for car sales by the way.