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There are market dynamics here as well, Americans don’t want to buy a car like the Celerio, most brands have equivalent cars selling in developing countries and
by mlinhares 1y ago
There are market dynamics here as well, Americans don’t want to buy a car like the Celerio, most brands have equivalent cars selling in developing countries and Europe but they don’t bring them here because Americans mostly want to buy SUVs.
- slt2021 1y agothe cost to produce SUV is not significantly higher than sedan, but prices and margins are higher. so the American customer is getting fleeced on SUVs much worse than on sedan, because SUV margins are higher (and thats why OEMs are switching to SUVs)
- deleted 1y ago[deleted]
- LUmBULtERA 1y agoExcept Americans are not offered a $10k new car, so it's impossible to know they won't buy them.
- kube-system 1y agoYou could get a Mirage on discount at many dealer's lots for 10k just a few years ago, they weren't hot sellers. They were selling at 4% of the volume of the Camry. Drive one and it's immediately obvious why Americans weren't buying them.
- LUmBULtERA 1y agoFew years ago? Okay, few is 2 or 3 years. I see MSRP for a base model of Mirage in 2023 was $16,245... 2022 was $14,625? When I was buying a car in that time period, there were no discounts below MSRP anywhere I looked for almost anything. Especially anything cheap. I've read a lot of reports of big mark ups for even Mirage's during that time period.
- mlinhares 1y agoCOVID wasn't a good time to buy anything. Companies go where the profits are, if americans were buying tons of smaller cars instead of large trucks and suvs, the companies would be building that. All Asian/European carmakers have tons of options available everywhere else they could bring here but they don't cos people just don't buy them. Even sedans are harder to sell today, the US is its own cosmos and trying to coerce it into "small family car" when all the ads are about being a rugged f150 driver is very hard. Look at how people talk about minivans here, all about "the emasculation of men". It would require a lot of leadership to change the market perspective on these cars or americans getting very poor for it to work. It is also incredibly convenient, I myself drive a large SUV that's larger than the average WW2 tank and its insanely convenient to have that much space for a family of 6.
- LUmBULtERA 1y agoIf American car manufacturers think no one will buy them anyway, I think we should let in all the cheap EVs that are available and see how it plays out then. Can't be worse off.
- kube-system 1y agoWhat do you mean, "let them in"? Up until 2024 there were no restrictions on cheap Chinese EVs that didn't apply to any other car. The cheap ~$10k Chinese EVs simply don't meet US safety standards. There have been Chinese-built EVs sold in the US: https://www.polestar-forum.com/attachments/1000009812-jpg.27406/ https://www.polestar-forum.com/attachments/1000009812-jpg.27...
- LUmBULtERA 1y agoThere has been constant political discourse in the U.S. about keeping cheap Chinese EVs out of the United States (yes, I know Polestar and Volvo are owned by Chinese corporations, they are older and at higher price point). You may have missed this in the last couple years if you're not from the US, but it would be hard to miss if you're from here.