That’s the thing about modern capitalism. Making profit isn’t enough, the profit has to keep growing. So once the market is saturated, you either reduce perks,

That’s the thing about modern capitalism. Making profit isn’t enough, the profit has to keep growing. So once the market is saturated, you either reduce perks, jack up prices, bundle new features to jack up prices (my GSuite bills doubled in ~3 years before I went in and adjusted the plan; the latest price hike “reflects the significant added AI value”), or find new ways to monetize the same users (ads, “partners”, etc.). It’s inevitable.