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> So, those numbers reflect a capital inflow to the US market rather than (as many people think) absurdly high conversion US users. But the capital inflow is a
by detaro 1y ago
> So, those numbers reflect a capital inflow to the US market rather than (as many people think) absurdly high conversion US users.
But the capital inflow is also because there is a lot of consumer spending in the US to convert.
- disgruntledphd2 1y agoSort of. It's more because of how ML models work. If you have an audience of 100mn then it's much easier to get enough conversions to optimize the models. It's much harder to do it with an audience of 3mn.
- detaro 1y agoBy that logic Indonesia and Bangladesh would have higher ad-spend per head than France, because they are larger markets and it doesn't matter how much money people have to spend?
- disgruntledphd2 1y agoIt's clearly both. But if I have a 1/100000 outcome, I can get maybe 500 conversions in France or the UK, but 3000 in the US. That makes a really large difference in terms of how many times your ad is shown to likely users. But yeah, ML models do in fact work better in Indonesia and Bangladesh, but as you noted they have less money to spend.