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The emergence of AI tools and closed platforms will reduce the importance of advertising on the open Web, and eventually of the open Web itself. One possible w
by felipeerias 1y ago
The emergence of AI tools and closed platforms will reduce the importance of advertising on the open Web, and eventually of the open Web itself.
One possible way this plays out is that attention and investment move towards proprietary ecosystems, with large AI companies being able to secure exclusive access to closed information sources while everyone else is reduced to getting what they can from a dwindling open Web.
Another possibility might be that new standards allow interoperability between AI agents and open content providers, including microtransactions between them, and creating a new marketplace for information.
https://stratechery.com/2025/the-agentic-web-and-original-sin/ https://stratechery.com/2025/the-agentic-web-and-original-si...
- potamic 1y agoWhat will happen is that chatbots will start showing ads and publishers will bid over prompt keywords to have their content sponsored and boosted. I don't see the end result being very different from what it is today. Chatbots will eventually get enshittified to the level of google search today. It's inevitable, unless there's some dramatic shift in advertising economics.
- isaacremuant 1y agoAds will come inside the LLM response and all around it. I'm quite positive. You don't know how much these businesses thrive in being the "drivers of customers to other businesses by showing their ads". It's going to be there.