Because there are plenty of creditors who will not put customers through all of those hoops, and the front line sales guy at AT&T is motivated to get that phone

Because there are plenty of creditors who will not put customers through all of those hoops, and the front line sales guy at AT&T is motivated to get that phone sold and that line activated, that car salesman is motivated to get the car sold. If it turns out in 6 months the bank is holding the bag on a fraudulent loan those front line salespeople are not really going to have any impact to their bottom line