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There is a niche that is left empty for Jobs' style of presentation. > We lack the ability to effectivly communicate what's new and exciting to people and it's

There is a niche that is left empty for Jobs' style of presentation. > We lack the ability to effectivly communicate what's new and exciting to people and it's effecting the moral across the board. I have a harder time with this. The last presentation that stuck with me is Framework's 12 inch laptop [0]. It's absolutely not polished, the camera shakes, I don't know if they even rehearsed it or made multiple takes. And they seem to be conscious enough to have publicly asked for video producers to contact them to make better videos. But that presentation gets to the viewer everything it needs to, it's clear, well explained, succinct, and makes you want to go buy it now if the product is for you. I don't want the second coming of Steve Jobs with graphs with no Y axis or reality distortion fields. I want companies confident enough that their products can mostly speak for themselves and only need simple and straight explanations. [0] https://youtu.be/Ejl-7X74tgc https://youtu.be/Ejl-7X74tgc

marcosdumay 1y ago
There is this thing about presentations: the more people on the audience, the smaller your message must be. People really don't understand that point.
maccard 1y ago
> It's absolutely not polished, the camera shakes, I don't know if they even rehearsed it or made multiple takes. And they seem to be conscious enough to have publicly asked for video producers to contact them to make better videos. One of the things that is clear from watching that video (which is great by the way), is that they tell this story day in day out. They know their story, and they know their audience wants to see the detail they're sharing. Posting the M1 Macbook reveal [0] isn't going to turn the head of someone who wants replacable RAM in their laptop, but having someone take it apart on their desk is. [0] https://www.youtube.com/watch?v=q_K2YUe1PN4 https://www.youtube.com/watch?v=q_K2YUe1PN4

marcosdumay 1y ago

There is this thing about presentations: the more people on the audience, the smaller your message must be. People really don't understand that point.

maccard 1y ago

> It's absolutely not polished, the camera shakes, I don't know if they even rehearsed it or made multiple takes. And they seem to be conscious enough to have publicly asked for video producers to contact them to make better videos. One of the things that is clear from watching that video (which is great by the way), is that they tell this story day in day out. They know their story, and they know their audience wants to see the detail they're sharing. Posting the M1 Macbook reveal [0] isn't going to turn the head of someone who wants replacable RAM in their laptop, but having someone take it apart on their desk is. [0] https://www.youtube.com/watch?v=q_K2YUe1PN4 https://www.youtube.com/watch?v=q_K2YUe1PN4