Technically speaking,the strategy they execute is called "Loss Leader". As Loss Leader, the company offers a product at a reduced price to attract users, creat

Technically speaking,the strategy they execute is called "Loss Leader". As Loss Leader, the company offers a product at a reduced price to attract users, create stickiness, and through that aims to capture the market. https://www.investopedia.com/terms/l/lossleader.asp https://www.investopedia.com/terms/l/lossleader.asp