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The peoples experiences in the article and describing DEI as a marketing ploy are exactly what it always has been, marketing. If you could not see the writing o
by Jcampuzano2 1y ago
The peoples experiences in the article and describing DEI as a marketing ploy are exactly what it always has been, marketing. If you could not see the writing on the wall that this was just to align with the market trends of the time and political environment, well I have a bridge to sell you.
It is and always has been just a way to gain favor with those who value DEI, almost no company actually cares about it outside gaining brownie points with consumers/users who value DEI and secondary potentially attracting top talent who happen to value DEI themselves. But if DEI programs were never a thing in the first place and they really are top talent the company would have valued them either way.
In my opinion DEI is moreso a way to prop up those who are not actually top talent but think they deserve to be. The reality though, is if you actually were you would not need a DEI program to get hired. Plenty of people from diverse backgrounds succeeded and will continue to succeed despite DEI programs.
I do not think DEI completely bad personally, I just do not believe it accomplishes the goals it claims to - which seem to always include increasing revenue and profits from getting other perspectives. But the reality is most companies became successful despite not having these other perspectives and before they adhered to DEI in the first place. I've never seen or heard of implementing a DEI plan actually having a real ROI outside of marketing. In almost all cases it is probably a money sink outside of being a marketing buzzword.
All this said as someone who would probably fall into the background of somebody who DEI would claim to support as someone from a Latino background.
- duxup 1y agoThe thing about "it's just a marketing ploy" to me is that sometimes folk express astonishment and betrayal over that kinda thing. I don't quite follow that. It's a private company that exists to make money, of course anything they announce publicly / is there to make them look good. That's not bad, that's just understanding the nature of these organizations.
- Jcampuzano2 1y agoI agree and also find it a bit strange that some people seem to forget that the place they work at for the most part is not there to help them push some social agenda. They are quite literally just there by and large to print money for investors and stakeholders.
- NickC25 1y agoIt's partially due IMO to people wanting "more" from corporations, which I don't really understand. It's a corporation. It exists to make money for shareholders, and DEI is, at best, marketing. If it has a noticeable positive impact on making money, great. If it doesn't, why are folks so indignant when a corporation says "we're here to make money"? I don't want companies in my stock portfolio spending tons of money without return to placate a few people who really don't generate a congruent amount of money for the corporation. If you work at a corporation that ditched DEI and are indignant, put your money where your mouth is and just fucking donate to causes that really address societal inequality. Or, work at a company that will match any donation you make to a registered 501c3 charity. I have a buddy that works at Goldman Sachs and know for a fact that any time he makes a donation under a certain $$ limit, Goldman matches it dollar-for-dollar. He's donated to a lot of great charities and Goldman has been all too happy to follow his donation. Doctors without Borders, Red Cross, Habitat for Humanity, no-kill animal rescue shelters, soup kitchens, etc - all great causes. I spent a few months in early 2022 working at a company that had recently hired a DEI team. That team told me my team needed more diversity...which was odd, because my team consisted of me (a WASP, albeit one on the ADHD/Autism spectrum), a young jewish dude from the midwest fresh out of college, a mid-30s jewish guy, an older gay Bahamian guy, 2 hispanic females, a hispanic male, an Egyptian muslim guy and an older gentleman from Boston who was of Irish descent. What were we missing?
- southernplaces7 1y ago>What were we missing? What, no Congolese lepers and Tibetan monks? Terrible diversity failure.
- akimbostrawman 1y agoDEI was just marketing initally but it has become much more with the whole financial and investment sector using ESG scoring to push there agenda.
- Jcampuzano2 1y agoI wouldn't be surprised given changes in political environment recently if there started to be less of a focus on ESG scoring, but only time will tell.
- slowmovintarget 1y agoConsultants gonna con...sult This became another extractive huckster industry, attempting to wear the cloak of virtue.