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Totally off topic, but the term market verticals was new to me, so I googled it... It's definition is really strange for the used term. I expected something abo
by ffsm8 1y ago
Totally off topic, but the term market verticals was new to me, so I googled it... It's definition is really strange for the used term. I expected something about verticality, like how apple provides their devices - with everything being provided by them: hardware, software and the shop it's being sold in.
Or how BYD is creating their EVs, with everything coming from their own factories etc
But instead, it's about specializing your product to the needs of specific customers / finding a niche and then provide exactly the service they desire. How is that in any way vertical?
Etymology is strange
- SpicyLemonZest 1y agoThe structure within a large company that's trying to target it is vertical. You have your normal "horizontal" structure, where engineers try to build a general product, marketing tries to advertise it in the most promising places, and then sales tailors their pitch to whatever prospects they happen to have. Then you might have a vertical with e.g. healthcare sales, healthcare marketing, and engineers for your healthcare-focused product all under common leadership and executing on common goals.
- shubb 1y agoRight, but isn't this sort of the opposite to the usual companies VC funded which were about massive potential scale based on solving a very common problem? Like, I thought the whole point with VC was to find ideas that could 100x your return, which by definition would be horizontal markets.
- robocat 1y agoThe words horizontal and vertical get abused badly in business jargon. Often meaninglessly.