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But why does google allow unverified owners of a domain to buy ads for it? Surely only ticketmaster or agencies approved by ticket master should be allowed to d

But why does google allow unverified owners of a domain to buy ads for it? Surely only ticketmaster or agencies approved by ticket master should be allowed to do this?

fckgw 1y ago
Not necessarily, if you have an affiliate program or something like that you could buy ads for, say, eBay using your affiliate link in the hopes of you generating more profit than the ads cost.
- superb_dev 1y ago
  There are also still plenty of businesses with a Facebook page as their homepage
progbits 1y ago
Because most of the ads are created by external ad agencies, and the people involved are not competent enough to do any verification. Source: I've also thought this was ridiculous and asked someone working on the adsense team. Apparently tried enforcing some domain verification mechanism in an experiment, but most companies and agencies struggled to get the verification done and of course the $ metrics on this launch dropped, causing execs to force them to stop.
- simonw 1y ago
  Maybe a partial solution here would be to offer some kind of "domain locking" option? Allow sites that are heavy targets of this kind of scam - like ticketmaster - to add a "AdSense: locked" line to their robots.txt (or similar) - if that line is present then advertisers have to go through an additional domain verification step in order to place an ad.
  - stevenjgarner 1y ago
    I like this idea. I would love to hear from Google why they would not do this. Anyone know why Google / Facebook et al would not want to do this?
    - sceptic123 1y ago
      Money
      - SeriousM 1y ago
        Money. And no one died because of this behaviour. So why change a running cash-machine...
  - deleted 1y ago
    [deleted]
- deleted 1y ago
  [deleted]
charlieyu1 1y ago
There was a time when you search for WhatsApp in Google the first sponsored result is a scam site
- fckgw 1y ago
  If you search for "HP Support" or "Dell Phone Number" you will get a scam site 50% of the time now.
- netsharc 1y ago
  One time an article about Facebook logins got to #1 and its comments were full of people mad that Facebook changed their website yet again, how can they login to Facebook, waah, waah!

But why does google allow unverified owners of a domain to buy ads for it? Surely only ticketmaster or agencies approved by ticket master should be allowed to do this?

fckgw 1y ago

Not necessarily, if you have an affiliate program or something like that you could buy ads for, say, eBay using your affiliate link in the hopes of you generating more profit than the ads cost.

superb_dev 1y ago
There are also still plenty of businesses with a Facebook page as their homepage

progbits 1y ago

Because most of the ads are created by external ad agencies, and the people involved are not competent enough to do any verification. Source: I've also thought this was ridiculous and asked someone working on the adsense team. Apparently tried enforcing some domain verification mechanism in an experiment, but most companies and agencies struggled to get the verification done and of course the $ metrics on this launch dropped, causing execs to force them to stop.

simonw 1y ago
Maybe a partial solution here would be to offer some kind of "domain locking" option? Allow sites that are heavy targets of this kind of scam - like ticketmaster - to add a "AdSense: locked" line to their robots.txt (or similar) - if that line is present then advertisers have to go through an additional domain verification step in order to place an ad.
- stevenjgarner 1y ago
  I like this idea. I would love to hear from Google why they would not do this. Anyone know why Google / Facebook et al would not want to do this?
  - sceptic123 1y ago
    Money
    - SeriousM 1y ago
      Money. And no one died because of this behaviour. So why change a running cash-machine...
- deleted 1y ago
  [deleted]
deleted 1y ago
[deleted]

charlieyu1 1y ago

There was a time when you search for WhatsApp in Google the first sponsored result is a scam site

fckgw 1y ago
If you search for "HP Support" or "Dell Phone Number" you will get a scam site 50% of the time now.
netsharc 1y ago
One time an article about Facebook logins got to #1 and its comments were full of people mad that Facebook changed their website yet again, how can they login to Facebook, waah, waah!