It's tough to disagree when I don't actually have experience working there, but there are a few telltale signals that the author doesn't know what he's talking

It's tough to disagree when I don't actually have experience working there, but there are a few telltale signals that the author doesn't know what he's talking about. Though I'm also wondering if the whole thing is supposed to be tongue-in-cheek (if so, I'm barely getting it). #3 "Zuck is too involved" states that rather than planning the long-term strategy of the company, the CEO should be "pumping up the stock price". and #4, too much focus on short-term. That is the problem with most other companies, too much focus on short term, not thinking long-term about the company. A CEO's job is not to promote the company to investors, it's to move the business forward. That is done through products and marketing, not by 'pumping the stock price'.