4 ms·

What would be the point of showing an ad to someone without disposable income?

tough 1y ago
They might not have enough disposable income to pay for software but enough to pay for whatever is on the ad. More generally, if the service is free, you're the product, and you're being sold to someone else
- dilyevsky 1y ago
  Both yours and your sibling comments seem to be operating under the assumption that all advertisers are some kind of idiots
  - tough 1y ago
    No, I operate under the assumption that advertisers can scam gullible users. From casinos, to shady inexistent job offers, to malware, there's a whole world of -ads- targeting the final users as a victim
    - ujkhsjkdhf234 1y ago
      There are ads running on Youtube right now that deepfake some celebrity to sell crypto.
    - tough 1y ago
      > There are ads running on Youtube right now that deepfake some celebrity to sell crypto. replying to myself bc i can't to @ujkhsjkdhf234 on x.com (formerly twitter) if you don't paid for premium you get ads for drainers and scams on crypto etc too it's overall a mess tbh, I never trusted nor liked marketing or advertising, it's just lies in disguise.
      - deleted 1y ago
        [deleted]
  - candiddevmike 1y ago
    Advertisers have a perverse incentive to spend as much ad money as possible. I think this is one of the few scenarios where you can attribute something to malice.
kjkjadksj 1y ago
Does the client know they lack disposable income? This is just as much an exercise about fleecing a client out of their adspend by giving shoddy metrics on your end.
lcnPylGDnU4H9OF 1y ago
Some examples, with varying levels of predation: An ad for Pampers shown to a family with a toddler; an ad for Tidy Cats shown to a cat owner; an ad for Reese’s shown to someone who exhibits poor impulse control; an ad for McDonald’s shown to someone who works two jobs and doesn’t have time to cook food for themselves; an ad for a gambling app shown to someone using a gambling app.
- gruez 1y ago
  >an ad for McDonald’s shown to someone who works two jobs and doesn’t have time to cook food for themselves You're presumably trying to imply it's predatory, but if the premise is that the person "doesn't have time to cook food", how is the ad making things worse? What's the person supposed to do? starve?
  - lcnPylGDnU4H9OF 1y ago
    Not really trying to make a point about predatory ads here, though I probably should have left out the bit about predation to that point. I just didn’t want people to think they were all intended to be as bad as the gambling example. I agree the fast food example is not any more predatory than, say, Factor but it (and that, actually) is an example of an advertisement intended to capture someone’s regular spending.
lrvick 1y ago
Propaganda
amelius 1y ago
It would change the way they spend their nondisposable money.

They might not have enough disposable income to pay for software but enough to pay for whatever is on the ad. More generally, if the service is free, you're the product, and you're being sold to someone else

dilyevsky 1y ago
Both yours and your sibling comments seem to be operating under the assumption that all advertisers are some kind of idiots
- tough 1y ago
  No, I operate under the assumption that advertisers can scam gullible users. From casinos, to shady inexistent job offers, to malware, there's a whole world of -ads- targeting the final users as a victim
  - ujkhsjkdhf234 1y ago
    There are ads running on Youtube right now that deepfake some celebrity to sell crypto.
  - tough 1y ago
    > There are ads running on Youtube right now that deepfake some celebrity to sell crypto. replying to myself bc i can't to @ujkhsjkdhf234 on x.com (formerly twitter) if you don't paid for premium you get ads for drainers and scams on crypto etc too it's overall a mess tbh, I never trusted nor liked marketing or advertising, it's just lies in disguise.
    - deleted 1y ago
      [deleted]
- candiddevmike 1y ago
  Advertisers have a perverse incentive to spend as much ad money as possible. I think this is one of the few scenarios where you can attribute something to malice.

kjkjadksj 1y ago

Does the client know they lack disposable income? This is just as much an exercise about fleecing a client out of their adspend by giving shoddy metrics on your end.

lcnPylGDnU4H9OF 1y ago

Some examples, with varying levels of predation: An ad for Pampers shown to a family with a toddler; an ad for Tidy Cats shown to a cat owner; an ad for Reese’s shown to someone who exhibits poor impulse control; an ad for McDonald’s shown to someone who works two jobs and doesn’t have time to cook food for themselves; an ad for a gambling app shown to someone using a gambling app.

gruez 1y ago
>an ad for McDonald’s shown to someone who works two jobs and doesn’t have time to cook food for themselves You're presumably trying to imply it's predatory, but if the premise is that the person "doesn't have time to cook food", how is the ad making things worse? What's the person supposed to do? starve?
- lcnPylGDnU4H9OF 1y ago
  Not really trying to make a point about predatory ads here, though I probably should have left out the bit about predation to that point. I just didn’t want people to think they were all intended to be as bad as the gambling example. I agree the fast food example is not any more predatory than, say, Factor but it (and that, actually) is an example of an advertisement intended to capture someone’s regular spending.

lrvick 1y ago

Propaganda

amelius 1y ago

It would change the way they spend their nondisposable money.