3 ms·

This to me smells of desperation - not so much as "prioritising gaming" and more "prioritising anyone making any kind of content at all please please please som

This to me smells of desperation - not so much as "prioritising gaming" and more "prioritising anyone making any kind of content at all please please please someone make something for our device".

zapzupnz 2y ago
It no more smells of desperation than when Apple contributed modern ScreenCaptureKit support to OBS Studio. They want great experiences for their own platforms and sometimes that means reaching out to other projects. It's true that the Vision Pro hasn't seen the uptake that Apple's other platforms did at launch, like the iPhone, iPad, Apple Watch, etc. — but it's nearsighted to think that Apple can't play a long game. It has the patience (and money) to play it all the way to the eventual release of their glasses; by that time, the platform will already have plenty of fantastic software ported from iOS and, eventually, other platforms through ventures like this.
- mattlondon 2y ago
  I think there is "playing the long game" and there is "flogging a dead horse". I still can't believe that both apple and meta bet the farm on VR and screwed up so spectacularly. It was fairly clear that VR was never going to be mainstream for the same reasons that 3D movies and TVs vanished after all that fanfare and marketing a few years ago: people don't want to wear the glasses, and they don't want to pay extra either. We've been there and tried this - people are happy with 2D screens and don't see any real benefits of 3D glasses/headsets worth paying for (...apart from the nerdfactor). Sure there might be some sort of market for "smart glasses" and people are continually releasing various iterations of those (and I'd be up for a pair too FWIW), but if the vision pro is any indication of what the tech is capable of today, we're a very very long way away from normal-glasses-style form factor units (i.e. size, weight, battery life, discreetness, price, nausea etc). Tl;Dr - nice try doing something new, but if I were an apple investor I'd prefer they went back to what they knew and not waste further billions upon billions "playing the long game" on a dead-end because they can't accept they made a mistake.
  - threeseed 2y ago
    > flogging a dead horse It's the first version of their XR device. I still own the first iPod, iPhone and Apple Watch and remember people saying that each one would be failures.
    - 999900000999 2y ago
      500$ is a toy most upper middle class families can afford. That's the Meta Quest 3. 3500$ will even have someone making 200k plus pause to think if they really need it. Not to mention the Vision Pro looks much more fragile. Looks like it'll slip off my face and shatter. I'm cool with wasting $500, but I could do a lot of things of $3,500.That's a round trip flight to Thailand and a nice hotel room, you might be able to fit in a trip to Paris too.
      - threeseed 2y ago
        It's the Vision Pro: for professionals not middle class families. Apple has every intention of releasing a lower cost version for people like you.
        999900000999 2y ago
        So instead of building for a platform that has a low barrier of entry and millions upon millions of users, developers should spend time in Apple’s expense plantation. All in the hopes of sharecropping on the Vision Store. Honestly I want an open source headset I can run my own code on , that’s what I’m waiting for
        threeseed 2y ago
        You can run your own code on the VisionOS. And it's weird to call it sharecropping when developers are simply trying to get paid for their hard work.
        999900000999 2y ago

This to me smells of desperation - not so much as "prioritising gaming" and more "prioritising anyone making any kind of content at all please please please someone make something for our device".

zapzupnz 2y ago

It no more smells of desperation than when Apple contributed modern ScreenCaptureKit support to OBS Studio. They want great experiences for their own platforms and sometimes that means reaching out to other projects. It's true that the Vision Pro hasn't seen the uptake that Apple's other platforms did at launch, like the iPhone, iPad, Apple Watch, etc. — but it's nearsighted to think that Apple can't play a long game. It has the patience (and money) to play it all the way to the eventual release of their glasses; by that time, the platform will already have plenty of fantastic software ported from iOS and, eventually, other platforms through ventures like this.

mattlondon 2y ago
I think there is "playing the long game" and there is "flogging a dead horse". I still can't believe that both apple and meta bet the farm on VR and screwed up so spectacularly. It was fairly clear that VR was never going to be mainstream for the same reasons that 3D movies and TVs vanished after all that fanfare and marketing a few years ago: people don't want to wear the glasses, and they don't want to pay extra either. We've been there and tried this - people are happy with 2D screens and don't see any real benefits of 3D glasses/headsets worth paying for (...apart from the nerdfactor). Sure there might be some sort of market for "smart glasses" and people are continually releasing various iterations of those (and I'd be up for a pair too FWIW), but if the vision pro is any indication of what the tech is capable of today, we're a very very long way away from normal-glasses-style form factor units (i.e. size, weight, battery life, discreetness, price, nausea etc). Tl;Dr - nice try doing something new, but if I were an apple investor I'd prefer they went back to what they knew and not waste further billions upon billions "playing the long game" on a dead-end because they can't accept they made a mistake.
- threeseed 2y ago
  > flogging a dead horse It's the first version of their XR device. I still own the first iPod, iPhone and Apple Watch and remember people saying that each one would be failures.
  - 999900000999 2y ago
    500$ is a toy most upper middle class families can afford. That's the Meta Quest 3. 3500$ will even have someone making 200k plus pause to think if they really need it. Not to mention the Vision Pro looks much more fragile. Looks like it'll slip off my face and shatter. I'm cool with wasting $500, but I could do a lot of things of $3,500.That's a round trip flight to Thailand and a nice hotel room, you might be able to fit in a trip to Paris too.
    - threeseed 2y ago
      It's the Vision Pro: for professionals not middle class families. Apple has every intention of releasing a lower cost version for people like you.
      - 999900000999 2y ago
        So instead of building for a platform that has a low barrier of entry and millions upon millions of users, developers should spend time in Apple’s expense plantation. All in the hopes of sharecropping on the Vision Store. Honestly I want an open source headset I can run my own code on , that’s what I’m waiting for
        threeseed 2y ago
        You can run your own code on the VisionOS. And it's weird to call it sharecropping when developers are simply trying to get paid for their hard work.
        999900000999 2y ago