I don't claim OnePage was a success by any means, in fact in many of my other articles I use OnePage as a reference to countless mistakes and learning which hel

I don't claim OnePage was a success by any means, in fact in many of my other articles I use OnePage as a reference to countless mistakes and learning which helped me with Buffer. One thing I would say, however, is that the reason OnePage didn't succeed was not because the domain wasn't onepage.com ;) We have a long way to go with Buffer but I'm very happy with the growth so far: we're a top 4000 website (alexa) and with almost 300,000 users we see 130,000 shares per day via the platform and are fast approaching a $1M annual revenue run rate through our freemium model. We also have some top investors on board in our seed round we closed at the end of last year. We've done all this with the domain bufferapp.com. I'm not an expert of anything, this is just how I would approach naming a new startup if I were to start something today. I agree your suggested title is perhaps more appropriate. That said, I did draw attention to a few other successful startups, and some of them have been running for a while now.