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And if you want your product/service to be perceived as very cheap, particularly if it's a fairly commoditised product: make your website look as cheap and awfu
by jordn 14y ago
And if you want your product/service to be perceived as very cheap, particularly if it's a fairly commoditised product: make your website look as cheap and awful as possible, à la http://ryanair.com http://ryanair.com
- gamzer 14y agoThe typeface used in their logo... I would love to read more about this method. Has it been thoroughly studied?
- joshschreuder 14y agoThat's actually a big improvement on what their website used to look like: http://wiki.darkpatterns.org/Trick_Questions#Example:_Ryan_Air_trick_insurance_opt-out_trick_question._.28August_2010.29 http://wiki.darkpatterns.org/Trick_Questions#Example:_Ryan_A...