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Would be illegal in Germany ('Schleichwerbung') and perhaps the EU? I think it is actually covered in EU AI act article 5 (a): > [...] an AI system that deplo
by sva_ 2y ago
Would be illegal in Germany ('Schleichwerbung') and perhaps the EU?
I think it is actually covered in EU AI act article 5 (a):
> [...] an AI system that deploys subliminal techniques beyond a person’s consciousness or purposefully manipulative or deceptive techniques, with the objective, or the effect of materially distorting the behaviour of a person or a group of persons by appreciably impairing their ability to make an informed decision, thereby causing them to take a decision that they would not have otherwise taken [...]
It is very broad but I'm pretty sure it would be used against such marketing strategies.
- whiplash451 2y agoThe trick is in the « materially ». The inability to demonstrate incrementality in advertising is going to come in very handy to dodge this rule.
- sva_ 2y agoHmm yeah I guess I wasn't completely aware of that term and its implications. That seems like a pretty weird qualifier for such a law. Now it kind of makes it sound like the law wants to prevent people using AI in a way that makes your grandma transfer her life savings to them. Clearly, most LLMs would work in small increments with compounding effects.
- Vilian 2y agoThe broad is proposital to be effective law