4 ms·

I would say they're popular because they are expensive. It's bragging rights, conspicuous consumption…

thfuran 2y ago
If they were cheap, I might have one. As is, I never will.
world2vec 2y ago
But people desire them as a conspicuous symbol because some people decades ago were really into fast cars and picked those brands as the best of the best. It was the true enthusiasts that promoted them and then other people copied them because they wanted to be in the same "gang" and over time that evolved into a status symbol, far removed from the original one. But it did start with a small group of true fans.
- JKCalhoun 2y ago
  And professional racing.
shakna 2y ago
If it was just expense, then Koenigsegg would be a household name. Most enthusiasts will know them, but the average person won't. There's something more that leads culture in such a way to uphold a particular brand.
- bbor 2y ago
  Really great, succinct way to make this point. Here's an NGRAM of mentions of these brands in the English Fiction corpus, 1860-2025 -- Ferrari dominates until ~1970, when Porsche gains dominance. Obviously, Koenigsegg is barely on the graph at all. P.S. I think it's telling that Porsche wasn't mentioned almost at all in English until the mid 1950s, given their role in the war! https://books.google.com/ngrams/graph?content=Ferrari%2CLamborghini%2CPorsche%2CKoenigsegg&year_start=1860&year_end=2022&corpus=en-fiction&smoothing=3&case_insensitive=false https://books.google.com/ngrams/graph?content=Ferrari%2CLamb...
  - shmeeed 2y ago
    I'm not sure what it's supposed to be telling about, but it's probably not about their involvement in the war, which was hardly out of line for any german engineering company at the time. Ferdinand Porsche was arrested for war crimes, but never tried (which IS telling in its own way). Rather, the NGRAM just traces the rise of the company as it's known today: Up until about 1948, Porsche was a pure development contractor mostly for the government. They only started manufacturing cars under their own brand in the early 50s (a few 356 built basically in a shed notwithstanding) after Ferry Porsche had taken over, and with the introduction of the 911 began a meteoric rise as a volume manufacturer for international markets.
- vladvasiliu 2y ago
  Don't they make like 5 of those, and for absurdly high prices? Ferraris, Porsches and similar are somewhat attainable, which, I think, helps with their being symbols, since most people have already actually seen them and know they're real. A Koenigsegg is as good as a story. Hell, I live in Paris and I've never actually seen one. Porches and Ferraris? They're seemingly everywhere.
- bzzzt 2y ago
  Ferrari and Lamborghini predate Koenigsegg by a generation so my guess is it's about the history.
- teqsun 2y ago
  I guess the term would be "conspicuous consumption". As to why Koenigsegg doesn't get the rep, I'll take the outside opinion that it's because their name is too inaccessible whereas "Bugatti" slips easily into rap lyrics.
red_admiral 2y ago
Indeed, Andrew Tate's tagline when someone criticised him was "I drive a Bugatti and you don't".
ahmeneeroe-v2 2y ago
Not for the enthusiasts. My neighbor has a $120k Porsche and a $20k Porsche and appears to adore them both
nradov 2y ago
It's not just that they're expensive markers of conspicuous consumption, it's about exclusivity. Exotic car manufacturers like Ferrari intentionally make fewer cars than the market demands. Only "special" customers are even allowed to buy them regardless of price. Ownership, especially of the higher end models, marks a consumer as a member of a high-status exclusive club. (I am not claiming that this is rational or sensible, but it is an effective marketing strategy for luxury goods.)

If they were cheap, I might have one. As is, I never will.

But people desire them as a conspicuous symbol because some people decades ago were really into fast cars and picked those brands as the best of the best. It was the true enthusiasts that promoted them and then other people copied them because they wanted to be in the same "gang" and over time that evolved into a status symbol, far removed from the original one. But it did start with a small group of true fans.

JKCalhoun 2y ago
And professional racing.

shakna 2y ago

If it was just expense, then Koenigsegg would be a household name. Most enthusiasts will know them, but the average person won't. There's something more that leads culture in such a way to uphold a particular brand.

bbor 2y ago
Really great, succinct way to make this point. Here's an NGRAM of mentions of these brands in the English Fiction corpus, 1860-2025 -- Ferrari dominates until ~1970, when Porsche gains dominance. Obviously, Koenigsegg is barely on the graph at all. P.S. I think it's telling that Porsche wasn't mentioned almost at all in English until the mid 1950s, given their role in the war! https://books.google.com/ngrams/graph?content=Ferrari%2CLamborghini%2CPorsche%2CKoenigsegg&year_start=1860&year_end=2022&corpus=en-fiction&smoothing=3&case_insensitive=false https://books.google.com/ngrams/graph?content=Ferrari%2CLamb...
- shmeeed 2y ago
  I'm not sure what it's supposed to be telling about, but it's probably not about their involvement in the war, which was hardly out of line for any german engineering company at the time. Ferdinand Porsche was arrested for war crimes, but never tried (which IS telling in its own way). Rather, the NGRAM just traces the rise of the company as it's known today: Up until about 1948, Porsche was a pure development contractor mostly for the government. They only started manufacturing cars under their own brand in the early 50s (a few 356 built basically in a shed notwithstanding) after Ferry Porsche had taken over, and with the introduction of the 911 began a meteoric rise as a volume manufacturer for international markets.
vladvasiliu 2y ago
Don't they make like 5 of those, and for absurdly high prices? Ferraris, Porsches and similar are somewhat attainable, which, I think, helps with their being symbols, since most people have already actually seen them and know they're real. A Koenigsegg is as good as a story. Hell, I live in Paris and I've never actually seen one. Porches and Ferraris? They're seemingly everywhere.
bzzzt 2y ago
Ferrari and Lamborghini predate Koenigsegg by a generation so my guess is it's about the history.
teqsun 2y ago
I guess the term would be "conspicuous consumption". As to why Koenigsegg doesn't get the rep, I'll take the outside opinion that it's because their name is too inaccessible whereas "Bugatti" slips easily into rap lyrics.

red_admiral 2y ago

Indeed, Andrew Tate's tagline when someone criticised him was "I drive a Bugatti and you don't".

ahmeneeroe-v2 2y ago

Not for the enthusiasts. My neighbor has a $120k Porsche and a $20k Porsche and appears to adore them both

nradov 2y ago

It's not just that they're expensive markers of conspicuous consumption, it's about exclusivity. Exotic car manufacturers like Ferrari intentionally make fewer cars than the market demands. Only "special" customers are even allowed to buy them regardless of price. Ownership, especially of the higher end models, marks a consumer as a member of a high-status exclusive club. (I am not claiming that this is rational or sensible, but it is an effective marketing strategy for luxury goods.)