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Evil, really? Is a simple A/B test where you want to see whether using the phrase “sign up” or “register” on the landing page is more effective evil? Even if y
by Kerrick 2y ago
Evil, really?
Is a simple A/B test where you want to see whether using the phrase “sign up” or “register” on the landing page is more effective evil? Even if you have no desire to track individuals and you just want to know which phrase is more helpful in aggregate? Storing the data necessary to learn this requires consent, doesn’t it?
- loloquwowndueo 2y agoYes it’s evil.
- deleted 2y ago[deleted]
- selfhoster11 2y agoIMO, yes. You are storing data you don't need to store, and adding a (small) fingerprint to the user's persistent profile with your site - so don't store it. Losing the ability to run A/B tests is not a big deal.
- marcosdumay 2y agoIt requires consent if it's personal information. You can pretty much do an A/B framework that doesn't require consent. You will absolutely be prohibited from running any of the popular options we have today.
- ghusto 2y agoYes. Do it without personal information. If your intent is only to A/B test, you don't need to tie that to individuals, unless your intent is also to target those particular types of individuals.