We've effectively done that with streaming on-demand programming and local storage allowing pausing of OTA programming. Also, Octopus Energy is now the UKs lar

We've effectively done that with streaming on-demand programming and local storage allowing pausing of OTA programming. Also, Octopus Energy is now the UKs largest provider, they have tariffs with variable rates (demand-based pricing). Very occasionally you can be paid to use electricity. That's certainly encourages some users away from boiling the kettle at peak times.