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firewall not needed, just need to remove the way for US companies to make money from advertising in Europe. as long as ads money gravy train to USA is stopped,
by slt2021 2y ago
firewall not needed, just need to remove the way for US companies to make money from advertising in Europe.
as long as ads money gravy train to USA is stopped, USA companies will leave themselves / or comply
- nonethewiser 2y agoHow do you stop Europeans from accessing the services?
- vkou 2y agoYou stop the firms from getting paid, not Europeans from accessing those services. They'll very quickly figure out how to become compliant.
- nonethewiser 2y agoIf a service cant operate in Europe what incentive is there to comply with EU regulation?
- ahartmetz 2y agoMoney (which also "enables" compliance)
- dwattttt 2y agoThe context of this is considering requiring companies to pay/acquire a licence to operate in the EU; if a company isn't willing to abide the terms of the license, not operating in the EU is the whole point.
- nonethewiser 2y ago> The context of this is considering requiring companies to pay/acquire a licence to operate in the EU And if they dont, you have to block the service.
- dwattttt 2y agoAs mentioned elsewhere, no you don't; you block the companies from being paid for providing the service. It's up to the companies to deal with it then.
- nonethewiser 2y agoIn most cases the company isnt paid by the end EU user. They can still serve ads to EU users. Say Google doesnt play ball with the EU and the EU disallows them from operating in the EU. EU user visits a search page and sees an ad. This ad comes from some company outside the EU. The EU user can access Google and Google gets paid. How do you stop the EU user from accessing Google.
- slt2021 2y ago>>some company outside the EU its not relevant, what really is important is Googel/FB siphoning money away from EU companies that pay for ads. This is the source of high valuation of ad driven US businesses: ability to siphon money from businesses around the world simply for showing an ad. Check "Google Tax" if you are familiar with this term Stop that pipeline and big tech will comply
- dwattttt 2y ago> In most cases the company isnt paid by the end EU user. They can still serve ads to EU users. You still don't need to specifically block either the EU user or Google's payment for that ad view. To continue with the example, if the EU secures judgement that Google is not stopping services & refuses to abide licensing requirements, other assets Google has within the EU's jurisdiction can be at risk. If a tech company operates in a jurisdiction against their laws, ultimately they would have to make sure they have nothing that can be taken from them there.
- nonethewiser 2y ago>To continue with the example, if the EU secures judgement that Google is not stopping services & refuses to abide licensing requirements, other assets Google has within the EU's jurisdiction can be at risk. But Google is already not operating within the EU in this scenario. Google says "no thanks we dont want to play by your rules" yet google.com still exists and EU users can access it. That's why you have to block it, along with anyone else that doesn't go along with the proposed forced tech transfer to a domestic company. Or you dont block it and you arent enforcing the proposed rule.
- slt2021 2y agoaccessing service is a cost center, no need to block service. The revenue stream is European companies paying US companies for ads (or rather European firms paying Irish/Dutch subsidiaries of Gogel/Insta/FB for ads).
- nonethewiser 2y agoAds would still be served though. You don’t need European companies for that.