I still hold the theory that the entire success of Apple post-1997 hinged on iTunes for Windows. iMac and iPod were good products but iPod was stumbling along

I still hold the theory that the entire success of Apple post-1997 hinged on iTunes for Windows. iMac and iPod were good products but iPod was stumbling along as a Mac-only product. Letting PC users use iPods opened the cash floodgates and let the iPhone get developed.