4 ms·
> Content marketing is dead. I mean... good? The quality of search results has gotten increasingly worse over time...
by dimgl 2y ago
> Content marketing is dead.
I mean... good? The quality of search results has gotten increasingly worse over time...
- iLoveOncall 2y agoIt's not dead in the sense that companies will stop doing it, it's dead in the sense that there will be much more competition with AI-written articles. It's going to be a way worse situation.
- MidnightRider39 2y agoMore competition is good though - people are just going to be much more picky and if your content is not distinguishable from AI slop then it deservedly will perish.
- gscott 2y agoA lot of content has been written by Indian content farms anyway. I prefer the AI written content. It gets right to the information you want without restating it's purpose 4 or 5 times and having to scroll down the first 500 words of the article.
- BobbyJo 2y agoThis ignores the volume problem. Human written content can be copied and rewritten via AI in a bunch of different ways, instantly. Human content will go away not because it's bad, but because it's immediately drowned out in a way that is unfixable.
- echelon 2y agoThere will be people paying for premium content and people writing it. A new technology doesn't suddenly remove human demand.
- FridgeSeal 2y agoI just think people will instead choose to just…disengage instead. “IRL experiences are the new luxury status indicator” is only the tip of this iceberg.
- BobbyJo 2y agoExactly. Humans can't compete with AI content filters... but AI can.
- SrslyJosh 2y agoI'm pretty sure you could drop at least 60% of domains from search engine indexes with no reduction in result quality. (And it would probably be a net quality increase to get rid of all the domains that just copy content from other domains, content-farms, scam sites, etc.)
- FireBeyond 2y agoApropos of anything else, it's one of the things I like about Kagi for search. You can tune a domain to be heavily bumped, bumped, deranked or heavily deranked.
- whiplash451 2y agoChapGPT enshitification is only waiting to happen (or happening already) through subtle recommendations for businesses that paid to be “listed” well.