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I would. Joel is doing exactly what Sun is doing...saturating your mind with key words/phrases. It's Branding/Marketing.
by BigCanOfTuna 18y ago
I would. Joel is doing exactly what Sun is doing...saturating your mind with key words/phrases. It's Branding/Marketing.
- johngunderman 18y agoYep. Except the saturation has context. It isn't blatantly uninformative.
- alex_c 18y agoI found it particularly amusing that after seeing "Joel on Software" in the title here on news.yc, "joelonsoftware.com" after the title, and "Joel on Software" twice on the page before the article, the first words after the article itself were "You’re reading Joel on Software". I had to scan the entire page to see if he's spoofing Sun's behavior.
- yters 18y agoVery clever spoof of Joel on Software. You've captured his unintentional irony perfectly. Now that I've seen "Joel on Software" 7 times in this thread, I can't help but think "Joel on Software" when I see "Joel," "on," or "Software."