> To some degree, so does the business Sorry, but that part is wrong. The business gets rewarded for doing the same thing that was already working again and ag

> To some degree, so does the business Sorry, but that part is wrong. The business gets rewarded for doing the same thing that was already working again and again and again. Nobody goes out of their way to buy innovative things. It's even worse, customers tend to avoid new things until they had enough time to show themselves as "not new anymore" or "more of the same". There are incredibly few exceptions, and most of them are created artificially at the cost of a large publicity budget.