I don't understand anything about this sport except for that it's "controlled" by that a Texas billionaire and now I finally comprehend how sports are businesse

I don't understand anything about this sport except for that it's "controlled" by that a Texas billionaire and now I finally comprehend how sports are businesses. https://archive.is/vcraM https://archive.is/vcraM https://en.wikipedia.org/wiki/Thomas_Dundon#Pickleball https://en.wikipedia.org/wiki/Thomas_Dundon#Pickleball