4 ms·
Terrible headline - the article says nothing about users. It does not link to Youtubes finding that TV is overtaking mobile. That news is here, and it's by WATC
by nonethewiser 2y ago
Terrible headline - the article says nothing about users. It does not link to Youtubes finding that TV is overtaking mobile. That news is here, and it's by WATCH TIME, not user count as claimed. https://blog.youtube/inside-youtube/our-big-bets-for-2025/ https://blog.youtube/inside-youtube/our-big-bets-for-2025/
I think TV>Mobile for watch time is less surprising because of the nature of content you'd watch on the TV (longer form, background stuff).
User count would be surprising. And this is from someone who primarily uses their TV for Youtube.
- There are more mobile devices than TVs. A family of four may have 1 or 2 TVs but they have 4+ phones/tablets. Similarly, you need another phone to accomodate another viewer, whereas you do not need another TV.
- TV accounts are often shared so even if you had multiple people using the TV there is a fair chance it would be squashed to 1 user
- Youtube content is increasingly short form which fits better with mobile than sitting down on the couch. All Youtube shorts are designed to be consumed on the phone, for example.
- You always have your phone with you. You're usually only around your TV a handful of hours a day.
- You are often getting funneled to YouTube via a link from somewhere else on your phone. Reddit, X, group text, etc. No chance of that while using your TV for something else.
- taeric 2y agoFair points. I'm still surprised at how strong television viewership remains, but my guess is that is poor priors on my part? Specifically to youtube, I am also a bit surprised at it being used heavily on televisions. It is not a pleasant experience there. I have a hard time on phone, but at least there the popup keyboard is a bit more usable. Granted, saying that, it occurs to me that i don't actually know the usage of youtube for videos. Short form content makes sense. You just keep flipping to the next of somewhat related content. I suppose news consumption is similar? We have turned news content into short form videos?
- nonethewiser 2y agoDepends on the content. There is a lot of long form content but yeah shorts and other types of things ("how do I do xyz", etc.) is just not the type of thing I'm looking to watch on a TV.
- deleted 2y ago[deleted]