It's an extremely common response. I think you're used to remembering stories as "companies just ignore the issue and hope it goes away", summarizing away all t

It's an extremely common response. I think you're used to remembering stories as "companies just ignore the issue and hope it goes away", summarizing away all the day-by-day coverage of letters they sent telling people to stop being mean, and that's probably how most people will remember this story in a few years too.