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Realistically, there is not really any way to create trust other than telling people "we are trustworthy". The risk is that if the company is found wanting in

by beAbU 2y ago

Realistically, there is not really any way to create trust other than telling people "we are trustworthy". The risk is that if the company is found wanting in the trust department, all the previously built up trust evaporates in an instant, and it's nigh on impossible to regain. So yes, I do think trust is a function of marketing budget.

chii 2y ago
> So yes, I do think trust is a function of marketing budget. But also consistency and stability as the foundation of trust. Marketing is merely a means to transfer the message. If you cannot show consistency and stability, no amount of marketing should give you trust.