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> For us, it’s much more important to have more traditional markers of trust, like approval from bank partners, billboards in major cities, TV and radio ads, an
by TheCapeGreek 2y ago
> For us, it’s much more important to have more traditional markers of trust, like approval from bank partners, billboards in major cities, TV and radio ads, and so on.
Trust is a function of marketing budget now?
- nejsjsjsbsb 2y agoYes trust as in the emotion. The other side is trust as in honouring that trust, which needs culture, regulation etc. Would you buy a car brand that has never been mentioned anywhere?
- unification_fan 2y agoIf it came with a full disclosure of its internal parts and test results, why not? Why exactly do we allow ourselves to be convinced instead of informed?
- John23832 2y agoIf you consider the US military budget to be part of the Dollar's marketing budget (I do), then this is spot on.
- beAbU 2y agoRealistically, there is not really any way to create trust other than telling people "we are trustworthy". The risk is that if the company is found wanting in the trust department, all the previously built up trust evaporates in an instant, and it's nigh on impossible to regain. So yes, I do think trust is a function of marketing budget.
- chii 2y ago> So yes, I do think trust is a function of marketing budget. But also consistency and stability as the foundation of trust. Marketing is merely a means to transfer the message. If you cannot show consistency and stability, no amount of marketing should give you trust.
- jjk166 2y agoIn context they are talking about poor Senegalese not being savvy to why crypto is trustworthy.
- m0wer 2y agoAlways has been.