5 ms·

Instagram deals reveal Meta is offering TikTok creators as much as $300k to post

85 points by belter 2y ago

belter 2y ago
https://archive.is/yhQHI https://archive.is/yhQHI
grajaganDev 2y ago
"Meta has been contacting creators and their teams with deals offering thousands of dollars in exchange for exclusive video content posted to Instagram reels. The payouts described to Business Insider ranged from $2,500 to $50,000 a month and required the content to be exclusive to Instagram for three months."
- zakki 2y ago
  The problem is there are many accounts that will happily remix the content and post to other platfrom, something like a reaction content.
nemomarx 2y ago
is there a good historical example of this strategy working? I know platforms have tried paying for apps to be ported or etc and it never seems to drum up organic interest sufficiently.
- kevingadd 2y ago
  Kick has successfully lured some big Twitch streamers away with incentives: https://en.wikipedia.org/wiki/Kick_(service)#Streaming_deals https://en.wikipedia.org/wiki/Kick_(service)#Streaming_deals And they seem to be trying to lure more people away by offering more favorable revenue splits than YT/Twitch. Of course this is all funded by online casino revenue, I don't know if it would "work" without being able to light money on fire. There are credible people out there insisting that Kick is losing money and only exists to funnel new customers to Stake's online gambling services.
  - jorams 2y ago
    > There are credible people out there insisting that Kick is losing money and only exists to funnel new customers to Stake's online gambling services. This is trivial to determine without even needing to defer to credible people: Its entire business model outside of funneling people into gambling addiction is taking a 5% split of subscription revenue. This while it is paying Amazon for the actual (expensive) streaming tech[1], in a market that's notoriously hard to be profitable in for companies taking both a larger cut and running ads. [1]: https://aws.amazon.com/ivs/ https://aws.amazon.com/ivs/
- criddell 2y ago
  Didn’t Substack pay some big names early on to use the platform?
- fullshark 2y ago
  Spotify's podcasts and Joe Rogan? SiriusXM and Howard Stern? Those were superstars with undue influence though.
giancarlostoro 2y ago
From what I've seen in r/TikTok (curiosity has kept me going back to seeing how users are reacting everyday) they really hate Meta. They're so upset, they don't trust that the current administration wont taint the algorithm of TikTok as well. It's really wild to see the varying views. With that in mind, I would not be surprised if the top TikTok users will not take the free money. I mean its free money. If it actually works is another story though. Meta has been trying to force growth in new social media apps several times now, and its not really working, social media apps are basically generational. I feel bad for them I grew up on the internet, in my day it was MySpace and a few other sites, I can only imagine the outrage I would have felt if they knocked off one of my social communities I frequented as a teen.
- grajaganDev 2y ago
  Meta is asking for exclusivity. It is important for influencers to diversify across platforms so I don't think this is a good deal.
  - plorg 2y ago
    I assume any one person's decision would rest on some kind of risk perception that TikTok becomes/remains non-viable for the given period of exclusivity.
    - grajaganDev 2y ago
      Yes, which is why I am advocating for diversification. If your livelihood depends on a single company, you exist at their pleasure.
      - settsu 2y ago
        This has been an unending source of frustration for me when I have followed someone on any of the algorithmic platforms vs. self-publishing. So often many will invariably end up letting the place where they predominant publish to dictate what and how they produce whatever it is they output. (I was fighting hard not to say the word "content"...) Which I despise but also understand: you do what anyone with a job does to keep the money flowing until someone in the relationship decides to end the arrangement. (Now that I think about it, self-publishing is hardly immune to that. It just means perhaps the creator's motives could be more varied and fluid?)
area51org 2y ago
Stupid question, maybe, but IANAL: is this even legal? Isn't it illegal to pay others to bury your competitor?
- grajaganDev 2y ago
  I think it is legal but it risks anti-trust scrutiny. Google pays Apple tens of billions to be the default iPhone search engine - this seems quite similar.
  - spencerflem 2y ago
    Or would, if the anti trust people did their jobs
    - grajaganDev 2y ago
      Yup and we will be seeing even less enforcement going forward.
- martinky24 2y ago
  How is this any different than the a sports league giving exclusive rights to their product to a specific network...?
- redeux 2y ago
  No it’s definitely not illegal. Companies hire consultants, influencers, contractors all the time to help them improve their product, brand, positioning etc. It could be an issue if the influencers have a contract with TikTok and Meta encourages them to break it. Then it becomes tortious interference. Also, IANAL but I took a business ethics class in college that covered this topic.
- ru552 2y ago
  Of course it's legal. They offer you money to exclusively post on their platform. Joe Rogan got paid to exclusively podcast on spotify. All of the talking heads on TV news are paid to exclusively be on their specific channel (ABC,NBC,FOX,etc.) The twitch streamer, Ninja, that got paid to move from twitch to Microsft's failed Mixer platform, etc. etc..
paul7986 2y ago
Anyone else concerned that Americans are embracing Chinese technology? A bit before Tiktok went down the app store showed that Chinese "Red," Tiktok type of app was at the top of the charts. Why wouldnt American users flock to American apps like Snapchat, YouTube, etc? Is it a bratty thing ... govt took away what I was using and so Im going to go all in and only use Chinese Tiktok competitors? Also, with Threads at the top of the iPhone app store constantly yet I dont know anyone who uses it .. makes me wonder is there a way to gain the top positions in the app store? Either paying for it and or gaming the system via massive army of bots?
- bryanlarsen 2y ago
  Conversely, why wouldn't we expect the rest of the world to abandon American technology? We have members of the current administration in Germany stumping for AfD, and all of the American tech giants are toeing the party line. For the rest of the world, the risk and dangers of American interference in their elections appears to be more present and explicit than the dangers of Chinese interference.
  - lenerdenator 2y ago
    If that's their reasoning, then there's not much we can say to change their minds. After all, look at China's thriving, diverse political environment.
    - g8oz 2y ago
      The impression for better or worse is that the U.S interferes abroad far more than China, so they are a safer bet.
    - ohjimny 2y ago
      I find it hard to empathize with your views that American political life is healthy and democratic, and China is corrupt and stagnant. American imprisons 10 times as many of its citizens than PRC. Most of these people are imprisoned for ideological crimes ("Protestant norms say that you should not intoxicate yourself") or political crimes ("our system holds that no one is entitled to the necessities of human life").
m3kw9 2y ago
Better be Mr Beast level to get that
- ohjimny 2y ago
  Mr Beast is orders of magnitude above that. He spends around $1m a week on his YouTube videos. His Amazon show has a nine figure budget.
zombiwoof 2y ago
Makes me really want to work for TikTok
Barrin92 2y ago
I'm always bearish on social networks that have to poach creators, it's a sign that there's no underlying culture or authenticity. A related case is Twitch which people have been relatively negative about, but it seems pretty telling to me that every time a creator leaves it's generally for a fat contract, and the moment that runs out they're immediately back. I'd always bet on the platforms that have a natural draw and appeal even with worse payment, and TikTok is one such case. It seems kind of painful honestly how hard Meta or Youtube with shorts have tried to emulate it while it's pretty obvious they're out of touch in some way. Facebook and even Zuckerberg himself personally with his cringy rebranding has increasingly that "How do you do fellow kids" energy to him
fumar 2y ago
I am surprised about the lack of alternatives. I grew up during live journal and Myspace days so it felt like new communities were developing all the time. Don't young folks want to rebel against the status quo (including tik tok)?
- Kye 2y ago
  You couldn't avoid interacting with the rest of the tech stack that provided access to Myspace. You can use TikTok, even have a career on it, and never know a single thing about the web, internet, tech, etc. This is increasingly the normal experience. There's no built in way to learn there's other possibilities unless they happen upon a video about it.
- shortrounddev2 2y ago
  No I think young people want to be a part of the status quo more than anything.
- hnthrow90348765 2y ago
  There's a huge moat with getting the critical mass of users to produce/consume content to make everyone follow-on to the platform before your startup cash runs out. That all depends on technical competency to make and keep it smooth, on top of offering enough to creators and advertisers to be competitive.
- fullshark 2y ago
  They like attention more
bastardoperator 2y ago
They could post their content to instagram today and "make" money themselves. I do a little bit of advertising for some projects I work on, we cut instagram because it has the lowest of all traffic. I have videos getting 180K-10K views hundreds of likes and comments on some platforms, 3 on instagram. It's not even worth the effort...
- wahnfrieden 2y ago
  Reels are reportedly easier to go viral for organic marketing vs TT for <1 minute content. Assume you’re talking about paid ads
  - bastardoperator 2y ago
    All of our videos are under a minute. We have hundreds of them. We have over a million views on TikTok and YT, and almost nothing on Instagram. The interesting part is we did a project awhile back on Instagram and we got tons of followers but little engagement. This could all be antidotal and something we're not doing right, but we didn't try cracking some code on the other platforms, we upload and it mostly does its thing.
    - cmdtab 2y ago
      What kind of content are you producing and whom are you targeting as customer?
    - jazzyjackson 2y ago
      Anecdotal
    - wahnfrieden 2y ago
      Please post an example if you’re comfortable
axegon_ 2y ago
Nothing surprising. We are deep into the age of griefter economy - make a cringey video - making a scene - whether it's an argument between people or "owning someone", get people roiled up against each other, start selling merch like shirts or a book full of your "wisdom" and you are set for life. Tiktok is the perfect platform for stuff like that with practically 0 regulation. Meta just wants a piece of that cake, simple as that. 300k may as well be well worth it. The sad part is that ultimately it is us, the users that end up suffering. A decade ago science videos were thriving on YouTube and I loved it. These days we are lucky if we get two videos out of hundreds if not thousands of youtubers that used to push 40 minutes of videos each every month. I don't blame them, I'd also find it utterly demotivating to have a team of people and a month worth of work from dawn till dusk every month just to get a microscopical fraction of what some teen gets for shouting at a minecraft screen for 30 minutes.
- dns_snek 2y ago
  I think that in some ways, certain parts of TikTok feel like the old YouTube. It's usually one person talking into a camera about a subject they know a lot about and it's usually straight to the point. Videos aren't as long as they're on YouTube but there's a lot of 3-5 min long content.
- uhoh-itsmaciek 2y ago
  https://nebula.tv/ https://nebula.tv/ is a nice YouTube alternative for that kind of stuff (disclaimer: I'm mostly a subscriber for the music content, so my perception may be skewed).
- mvdtnz 2y ago
  I pine for an in-between world. My youtube feed and Watch Later list is filled to the brim with 40-90 minute videos I'll likely never get to. Youtube seems determined to push longer videos on me. I'd much prefer more 8-15 minute videos which seem to be as rare as hen's teeth. It feels like you either get 4 seconds or 45 minutes. Nothing in between.
- elevatedastalt 2y ago
  I think your point about the grift is well-put. But I disagree with your comment about YouTube. I think YouTube recommendations work extremely well, and I only see videos that are related to the 5-6 topics I am exploring on YouTube in the previous few weeks. And when I explore a new topic I start seeing those recommendations instead. I have never seen a Mr Beast video (or any other video by similar hucksters) on my feed. You do need to be logged in though. But I use Premium, so that's a given.
giarc 2y ago
This is why any sale of Tiktok without the algorithm will fail. The Chinese will just stand up another app with the TT algo and just incentivize a ton of creators with big paycheques. The eyeballs will follow, TT will die and we'll move onto the next Chinese surveillance app. Hence why the US should have been more broad in their law rather than target TT specifically.
- thih9 2y ago
  > the US should have been more broad in their law rather than target TT specifically This is already the case; the law doesn’t just target TT, it is applicable to other platforms too. “It would ban social networking services within 270 days if they are determined by the president of the United States and relevant provisions to be a "foreign adversary controlled application"”[1] [1]: https://en.m.wikipedia.org/wiki/Protecting_Americans_from_Foreign_Adversary_Controlled_Applications_Act https://en.m.wikipedia.org/wiki/Protecting_Americans_from_Fo...
  - ceejayoz 2y ago
    edit: Parent comment previously stated simply that the law didn't target TikTok specifically. Yes, it does. https://www.govinfo.gov/bulkdata/PLAW/118/public/PLAW-118publ50.xml https://www.govinfo.gov/bulkdata/PLAW/118/public/PLAW-118pub... > (i) ByteDance, Ltd.; > (ii) TikTok; > (iii) a subsidiary of or a successor to an entity identified in clause (i) or (ii) that is controlled by a foreign adversary; or > (iv) an entity owned or controlled, directly or indirectly, by an entity identified in clause (i), (ii), or (iii); or It can be applied to others, but there's a process.
    - insane_dreamer 2y ago
      (iii) would be easy to show for any new Chinese app that gets anywhere near as big as TT
      - ceejayoz 2y ago
        No, not unless it has shared ownership/assets/employees etc. with ByteDance/TikTok. A new Chinese app falls under the later part of the law; there's more process (Presidential assessment, declaration, and report to Congress). ByteDance/TikTok specifically are deemed already problematic in the law.

85 points by belter 2y ago

https://archive.is/yhQHI https://archive.is/yhQHI

"Meta has been contacting creators and their teams with deals offering thousands of dollars in exchange for exclusive video content posted to Instagram reels. The payouts described to Business Insider ranged from $2,500 to $50,000 a month and required the content to be exclusive to Instagram for three months."

zakki 2y ago
The problem is there are many accounts that will happily remix the content and post to other platfrom, something like a reaction content.

nemomarx 2y ago

is there a good historical example of this strategy working? I know platforms have tried paying for apps to be ported or etc and it never seems to drum up organic interest sufficiently.

kevingadd 2y ago
Kick has successfully lured some big Twitch streamers away with incentives: https://en.wikipedia.org/wiki/Kick_(service)#Streaming_deals https://en.wikipedia.org/wiki/Kick_(service)#Streaming_deals And they seem to be trying to lure more people away by offering more favorable revenue splits than YT/Twitch. Of course this is all funded by online casino revenue, I don't know if it would "work" without being able to light money on fire. There are credible people out there insisting that Kick is losing money and only exists to funnel new customers to Stake's online gambling services.
- jorams 2y ago
  > There are credible people out there insisting that Kick is losing money and only exists to funnel new customers to Stake's online gambling services. This is trivial to determine without even needing to defer to credible people: Its entire business model outside of funneling people into gambling addiction is taking a 5% split of subscription revenue. This while it is paying Amazon for the actual (expensive) streaming tech[1], in a market that's notoriously hard to be profitable in for companies taking both a larger cut and running ads. [1]: https://aws.amazon.com/ivs/ https://aws.amazon.com/ivs/
criddell 2y ago
Didn’t Substack pay some big names early on to use the platform?
fullshark 2y ago
Spotify's podcasts and Joe Rogan? SiriusXM and Howard Stern? Those were superstars with undue influence though.

giancarlostoro 2y ago

From what I've seen in r/TikTok (curiosity has kept me going back to seeing how users are reacting everyday) they really hate Meta. They're so upset, they don't trust that the current administration wont taint the algorithm of TikTok as well. It's really wild to see the varying views. With that in mind, I would not be surprised if the top TikTok users will not take the free money. I mean its free money. If it actually works is another story though. Meta has been trying to force growth in new social media apps several times now, and its not really working, social media apps are basically generational. I feel bad for them I grew up on the internet, in my day it was MySpace and a few other sites, I can only imagine the outrage I would have felt if they knocked off one of my social communities I frequented as a teen.

grajaganDev 2y ago
Meta is asking for exclusivity. It is important for influencers to diversify across platforms so I don't think this is a good deal.
- plorg 2y ago
  I assume any one person's decision would rest on some kind of risk perception that TikTok becomes/remains non-viable for the given period of exclusivity.
  - grajaganDev 2y ago
    Yes, which is why I am advocating for diversification. If your livelihood depends on a single company, you exist at their pleasure.
    - settsu 2y ago
      This has been an unending source of frustration for me when I have followed someone on any of the algorithmic platforms vs. self-publishing. So often many will invariably end up letting the place where they predominant publish to dictate what and how they produce whatever it is they output. (I was fighting hard not to say the word "content"...) Which I despise but also understand: you do what anyone with a job does to keep the money flowing until someone in the relationship decides to end the arrangement. (Now that I think about it, self-publishing is hardly immune to that. It just means perhaps the creator's motives could be more varied and fluid?)

area51org 2y ago

Stupid question, maybe, but IANAL: is this even legal? Isn't it illegal to pay others to bury your competitor?

grajaganDev 2y ago
I think it is legal but it risks anti-trust scrutiny. Google pays Apple tens of billions to be the default iPhone search engine - this seems quite similar.
- spencerflem 2y ago
  Or would, if the anti trust people did their jobs
  - grajaganDev 2y ago
    Yup and we will be seeing even less enforcement going forward.
martinky24 2y ago
How is this any different than the a sports league giving exclusive rights to their product to a specific network...?
redeux 2y ago
No it’s definitely not illegal. Companies hire consultants, influencers, contractors all the time to help them improve their product, brand, positioning etc. It could be an issue if the influencers have a contract with TikTok and Meta encourages them to break it. Then it becomes tortious interference. Also, IANAL but I took a business ethics class in college that covered this topic.
ru552 2y ago
Of course it's legal. They offer you money to exclusively post on their platform. Joe Rogan got paid to exclusively podcast on spotify. All of the talking heads on TV news are paid to exclusively be on their specific channel (ABC,NBC,FOX,etc.) The twitch streamer, Ninja, that got paid to move from twitch to Microsft's failed Mixer platform, etc. etc..

paul7986 2y ago

Anyone else concerned that Americans are embracing Chinese technology? A bit before Tiktok went down the app store showed that Chinese "Red," Tiktok type of app was at the top of the charts. Why wouldnt American users flock to American apps like Snapchat, YouTube, etc? Is it a bratty thing ... govt took away what I was using and so Im going to go all in and only use Chinese Tiktok competitors? Also, with Threads at the top of the iPhone app store constantly yet I dont know anyone who uses it .. makes me wonder is there a way to gain the top positions in the app store? Either paying for it and or gaming the system via massive army of bots?

bryanlarsen 2y ago
Conversely, why wouldn't we expect the rest of the world to abandon American technology? We have members of the current administration in Germany stumping for AfD, and all of the American tech giants are toeing the party line. For the rest of the world, the risk and dangers of American interference in their elections appears to be more present and explicit than the dangers of Chinese interference.
- lenerdenator 2y ago
  If that's their reasoning, then there's not much we can say to change their minds. After all, look at China's thriving, diverse political environment.
  - g8oz 2y ago
    The impression for better or worse is that the U.S interferes abroad far more than China, so they are a safer bet.
  - ohjimny 2y ago
    I find it hard to empathize with your views that American political life is healthy and democratic, and China is corrupt and stagnant. American imprisons 10 times as many of its citizens than PRC. Most of these people are imprisoned for ideological crimes ("Protestant norms say that you should not intoxicate yourself") or political crimes ("our system holds that no one is entitled to the necessities of human life").

m3kw9 2y ago

Better be Mr Beast level to get that

ohjimny 2y ago
Mr Beast is orders of magnitude above that. He spends around $1m a week on his YouTube videos. His Amazon show has a nine figure budget.

zombiwoof 2y ago

Makes me really want to work for TikTok

Barrin92 2y ago

I'm always bearish on social networks that have to poach creators, it's a sign that there's no underlying culture or authenticity. A related case is Twitch which people have been relatively negative about, but it seems pretty telling to me that every time a creator leaves it's generally for a fat contract, and the moment that runs out they're immediately back. I'd always bet on the platforms that have a natural draw and appeal even with worse payment, and TikTok is one such case. It seems kind of painful honestly how hard Meta or Youtube with shorts have tried to emulate it while it's pretty obvious they're out of touch in some way. Facebook and even Zuckerberg himself personally with his cringy rebranding has increasingly that "How do you do fellow kids" energy to him

fumar 2y ago

I am surprised about the lack of alternatives. I grew up during live journal and Myspace days so it felt like new communities were developing all the time. Don't young folks want to rebel against the status quo (including tik tok)?

Kye 2y ago
You couldn't avoid interacting with the rest of the tech stack that provided access to Myspace. You can use TikTok, even have a career on it, and never know a single thing about the web, internet, tech, etc. This is increasingly the normal experience. There's no built in way to learn there's other possibilities unless they happen upon a video about it.
shortrounddev2 2y ago
No I think young people want to be a part of the status quo more than anything.
hnthrow90348765 2y ago
There's a huge moat with getting the critical mass of users to produce/consume content to make everyone follow-on to the platform before your startup cash runs out. That all depends on technical competency to make and keep it smooth, on top of offering enough to creators and advertisers to be competitive.
fullshark 2y ago
They like attention more

bastardoperator 2y ago

They could post their content to instagram today and "make" money themselves. I do a little bit of advertising for some projects I work on, we cut instagram because it has the lowest of all traffic. I have videos getting 180K-10K views hundreds of likes and comments on some platforms, 3 on instagram. It's not even worth the effort...

wahnfrieden 2y ago
Reels are reportedly easier to go viral for organic marketing vs TT for <1 minute content. Assume you’re talking about paid ads
- bastardoperator 2y ago
  All of our videos are under a minute. We have hundreds of them. We have over a million views on TikTok and YT, and almost nothing on Instagram. The interesting part is we did a project awhile back on Instagram and we got tons of followers but little engagement. This could all be antidotal and something we're not doing right, but we didn't try cracking some code on the other platforms, we upload and it mostly does its thing.
  - cmdtab 2y ago
    What kind of content are you producing and whom are you targeting as customer?
  - jazzyjackson 2y ago
    Anecdotal
  - wahnfrieden 2y ago
    Please post an example if you’re comfortable

axegon_ 2y ago

Nothing surprising. We are deep into the age of griefter economy - make a cringey video - making a scene - whether it's an argument between people or "owning someone", get people roiled up against each other, start selling merch like shirts or a book full of your "wisdom" and you are set for life. Tiktok is the perfect platform for stuff like that with practically 0 regulation. Meta just wants a piece of that cake, simple as that. 300k may as well be well worth it. The sad part is that ultimately it is us, the users that end up suffering. A decade ago science videos were thriving on YouTube and I loved it. These days we are lucky if we get two videos out of hundreds if not thousands of youtubers that used to push 40 minutes of videos each every month. I don't blame them, I'd also find it utterly demotivating to have a team of people and a month worth of work from dawn till dusk every month just to get a microscopical fraction of what some teen gets for shouting at a minecraft screen for 30 minutes.

dns_snek 2y ago
I think that in some ways, certain parts of TikTok feel like the old YouTube. It's usually one person talking into a camera about a subject they know a lot about and it's usually straight to the point. Videos aren't as long as they're on YouTube but there's a lot of 3-5 min long content.
uhoh-itsmaciek 2y ago
https://nebula.tv/ https://nebula.tv/ is a nice YouTube alternative for that kind of stuff (disclaimer: I'm mostly a subscriber for the music content, so my perception may be skewed).
mvdtnz 2y ago
I pine for an in-between world. My youtube feed and Watch Later list is filled to the brim with 40-90 minute videos I'll likely never get to. Youtube seems determined to push longer videos on me. I'd much prefer more 8-15 minute videos which seem to be as rare as hen's teeth. It feels like you either get 4 seconds or 45 minutes. Nothing in between.
elevatedastalt 2y ago
I think your point about the grift is well-put. But I disagree with your comment about YouTube. I think YouTube recommendations work extremely well, and I only see videos that are related to the 5-6 topics I am exploring on YouTube in the previous few weeks. And when I explore a new topic I start seeing those recommendations instead. I have never seen a Mr Beast video (or any other video by similar hucksters) on my feed. You do need to be logged in though. But I use Premium, so that's a given.

giarc 2y ago

This is why any sale of Tiktok without the algorithm will fail. The Chinese will just stand up another app with the TT algo and just incentivize a ton of creators with big paycheques. The eyeballs will follow, TT will die and we'll move onto the next Chinese surveillance app. Hence why the US should have been more broad in their law rather than target TT specifically.

thih9 2y ago
> the US should have been more broad in their law rather than target TT specifically This is already the case; the law doesn’t just target TT, it is applicable to other platforms too. “It would ban social networking services within 270 days if they are determined by the president of the United States and relevant provisions to be a "foreign adversary controlled application"”[1] [1]: https://en.m.wikipedia.org/wiki/Protecting_Americans_from_Foreign_Adversary_Controlled_Applications_Act https://en.m.wikipedia.org/wiki/Protecting_Americans_from_Fo...
- ceejayoz 2y ago
  edit: Parent comment previously stated simply that the law didn't target TikTok specifically. Yes, it does. https://www.govinfo.gov/bulkdata/PLAW/118/public/PLAW-118publ50.xml https://www.govinfo.gov/bulkdata/PLAW/118/public/PLAW-118pub... > (i) ByteDance, Ltd.; > (ii) TikTok; > (iii) a subsidiary of or a successor to an entity identified in clause (i) or (ii) that is controlled by a foreign adversary; or > (iv) an entity owned or controlled, directly or indirectly, by an entity identified in clause (i), (ii), or (iii); or It can be applied to others, but there's a process.
  - insane_dreamer 2y ago
    (iii) would be easy to show for any new Chinese app that gets anywhere near as big as TT
    - ceejayoz 2y ago
      No, not unless it has shared ownership/assets/employees etc. with ByteDance/TikTok. A new Chinese app falls under the later part of the law; there's more process (Presidential assessment, declaration, and report to Congress). ByteDance/TikTok specifically are deemed already problematic in the law.