Sure, but don't lose sight of the fact that female insecurity has been leveraged and marketed to as well, for pretty much forever. Fashion, makeup, beauty stand

Sure, but don't lose sight of the fact that female insecurity has been leveraged and marketed to as well, for pretty much forever. Fashion, makeup, beauty standards -- flip through a magazine and look at the ads, and think about what the ads are suggesting the reader needs or would benefit from, and further think about whether the reader will be more or less insecure afterwards. (And male insecurity has always been a target. Don't let that bully kick sand at you at the beach! But I agree that the targeting has recently been vastly more tuned and optimized and the most egregious forms have become socially acceptable.)