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> By many accounts, Meta's ad targeting is even better now than before ATT. Could you please provide any sources for this claim?
by pickledoyster 2y ago
> By many accounts, Meta's ad targeting is even better now than before ATT.
Could you please provide any sources for this claim?
- matwood 2y agoFirst link was soon after and they had already regained 80%+ back. The second link was much more recent and appears to be continuing to expand. https://archive.is/8bRBH https://archive.is/8bRBH https://medium.com/@omarkorim/is-meta-really-moving-beyond-traditional-ad-tracking-d24a15b7f95d https://medium.com/@omarkorim/is-meta-really-moving-beyond-t...
- pickledoyster 2y agoThanks, but I don't really see how these articles support the claim that their ad network is more efficient. As you note, the first article has a single anecdata point about it actually being 10-15% worse, while the second one basically says 'trust me bro'. Also of note from the second article is the fact that the ad spend would actually increase. Of course, if businesses are gullible enough to believe facebook when it fudges up some brand lift metrics without having a real impact on conversions, that's their choice. Trusting facebook to report any analytics is how you take your business behind the barn and help it pivot to video. https://en.wikipedia.org/wiki/Pivot_to_video https://en.wikipedia.org/wiki/Pivot_to_video