You left out the context of your quote[0], where the Working Party explicitly states that first party analytics are not exempt from Article 5.3. Your quote lead

You left out the context of your quote[0], where the Working Party explicitly states that first party analytics are not exempt from Article 5.3. Your quote leads up to their opinion that they _wish_ it was exempt, since it represents little privacy risk, but that it would require the article to be re-visited. [0] Section 4.3 of https://ec.europa.eu/justice/article-29/documentation/opinion-recommendation/files/2012/wp194_en.pdf https://ec.europa.eu/justice/article-29/documentation/opinio...