8 ms·
Games Workshop and the big ambition of a miniatures business
- sky_rw 2y agoPlease God don't let Warhammer become Marvel.
- portaouflop 2y agoIn the grim darkness of the far future, there is only money Cynicism aside I don’t see it happening, let’s see how the tv series pans out but I really like their recent work - Space Marine I & II were excellent. I still play Dawn of War just for the vibes, and I hear the table top and RP games are also still good
- jvanderbot 2y agoAlso highly recommended are Mechanicus and Darktide. Even the old battlefleet gothic were good. They nailed several entries in several genres. And for media? They have none other than Astartes, though some actually produced things are quite good as well, none tops this youtube miniseries IMHO.
- dpig_ 2y agoYeah, I think GW is well aware that their 40K and Fantasy universes have incredible draw. Even given the enormous barrier to entry for the premier tabletop game, the IP is ubiquitous. Unlike WOTC, who seem so flippant about their MTG IP that they're happily slushing it with Marvel, Avatar, Spongebob etc. And even when they're not, they're releasing in-universe sets now that are literally "planeswalkers in cowboy hats," "planeswalkers doing pod-racing," "planeswalkers but its Stranger Things."
- juliangmp 2y agoI doubt GW would go into that direction. Though I do believe they will continue to raise their prices to the point where you have sell a kidney for a combat patrol box.
- dingnuts 2y agoI don't understand why gw is so dominant in this space; is there no room for other tactical ttrpg IP?
- Retric 2y agoThey aren’t really dominant unless you so heavily restrict the space. The more popular “battlefield” simulation between armies are more abstract aka Risk, Chess, etc or video games like StarCraft. Restrict things enough to basically describe 40k and sure they’re dominant, because you’re excluding most games.
- jiggunjer 2y agoIt makes sense to just consider the category of tabletop games in terms of market analysis. Saying those games are a small part of the overall games market is stating the obvious. Some people just wanna play tabletop games.
- Retric 2y agoClue, Chess, D&D, etc are tabletop games. https://en.wikipedia.org/wiki/Tabletop_game https://en.wikipedia.org/wiki/Tabletop_game
- Zironic 2y agoYou're looking at the wrong market. Games Workshop are not a "battlefield simulation" company. They're a miniature company or if you want to look at it more broadly, they're a company selling molded plastic. The battlefield simulation is only a means to an end of convincing consumers to buy high margin plastic.
- Retric 2y agoIn that context Mattel is the kind of selling molded plastic.
- 2y ago