> It's nuts to imagine that Amazon hasn't done the math here. Amazon has definitely done the math and determined that the brands that buy advertising on their

> It's nuts to imagine that Amazon hasn't done the math here. Amazon has definitely done the math and determined that the brands that buy advertising on their platform have really dumb ideas about how much they should bid for the advertising slots. Actually, that’s pretty uncharitable. I doubt that Amazon gives the brands enough information to know whether the eyeballs they are bidding for are about to purchase an item in category X or just recently purchased an item in category X.