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Amazon shows you previously purchased products in case you're considering a return. They want you to buy your next choice from them too. It's nuts to imagine th

Amazon shows you previously purchased products in case you're considering a return. They want you to buy your next choice from them too. It's nuts to imagine that Amazon hasn't done the math here. Pizza rolls, on the other hand, might not be the thing you were planning to buy when you paused in front of the display case, or even just walked by. The intent is to drive impulse purchases. Plus there's ad revenue there obviously.

smitelli 2y ago
I bought a hub nut for a washing machine from Amazon once (don't judge, it was an emergency situation and next-day shipping factored heavily into the choice). Years later, they are still suggesting repair components for appliance models I do not even own. Maybe it thinks I'm an appliance repair shop or something. Heck, maybe I should lean into it and make it a side hustle.
- quesera 2y ago
  I'd guess that's a similar-customers profile. Most people don't buy hub nuts. Those that do, often also buy wash cycle timer assemblies. But yeah, I don't think an Amazon ad will be the driver for that kind of purchase. Though I suppose it serves as a reminder that you could start your next parts search at Amazon instead of geapplianceparts dot com.
xboxnolifes 2y ago
> It's nuts to imagine that Amazon hasn't done the math here. The same could be said about Walgreens, and yet here we are.
Kon-Peki 2y ago
> It's nuts to imagine that Amazon hasn't done the math here. Amazon has definitely done the math and determined that the brands that buy advertising on their platform have really dumb ideas about how much they should bid for the advertising slots. Actually, that’s pretty uncharitable. I doubt that Amazon gives the brands enough information to know whether the eyeballs they are bidding for are about to purchase an item in category X or just recently purchased an item in category X.
- wink 2y ago
  They should have done the math just how often you buy a vacuum or a fridge though, because I observed the inverse effect. Buy vacuum -> 6 months of suggestions for vacuums and then nothing, not the other way round.

smitelli 2y ago

I bought a hub nut for a washing machine from Amazon once (don't judge, it was an emergency situation and next-day shipping factored heavily into the choice). Years later, they are still suggesting repair components for appliance models I do not even own. Maybe it thinks I'm an appliance repair shop or something. Heck, maybe I should lean into it and make it a side hustle.

quesera 2y ago
I'd guess that's a similar-customers profile. Most people don't buy hub nuts. Those that do, often also buy wash cycle timer assemblies. But yeah, I don't think an Amazon ad will be the driver for that kind of purchase. Though I suppose it serves as a reminder that you could start your next parts search at Amazon instead of geapplianceparts dot com.

xboxnolifes 2y ago

> It's nuts to imagine that Amazon hasn't done the math here. The same could be said about Walgreens, and yet here we are.

Kon-Peki 2y ago

> It's nuts to imagine that Amazon hasn't done the math here. Amazon has definitely done the math and determined that the brands that buy advertising on their platform have really dumb ideas about how much they should bid for the advertising slots. Actually, that’s pretty uncharitable. I doubt that Amazon gives the brands enough information to know whether the eyeballs they are bidding for are about to purchase an item in category X or just recently purchased an item in category X.

wink 2y ago
They should have done the math just how often you buy a vacuum or a fridge though, because I observed the inverse effect. Buy vacuum -> 6 months of suggestions for vacuums and then nothing, not the other way round.