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If I understand this right, Google isn’t actually selling user data to auction losers because auction losers are collecting the data without spending any money.
by divbzero 2y ago
If I understand this right, Google isn’t actually selling user data to auction losers because auction losers are collecting the data without spending any money.
- deleted 2y ago[deleted]
- add-sub-mul-div 2y agoThey leak data that enables the marketplace they run and profit from. That's the indirection. They count on this obfuscation (lack of an explicit transaction for the bid request data) to keep people from thinking of them as selling data. Collectively the participants use this data to optimize their future bids and other surveillance/marketing efforts outside the Google ecosystem. I'm sure Google would prefer there not be any parties involved that are purely leeches. But they may not be able to or may not care enough to tell the difference between leeches and parties that are still working out their infrastructure and bidding strategy and will begin bidding eventually. Or perhaps making a certain number of low bids you don't intend to win is what keeps you in the game.
- _njyk 2y agoGoogle doesn't want the leeches, they throttle the buyers who don't win enough, and Google was forced by the law to make lot of privacy improvements. For example, before the GDPR you would receive the full IP address of the user and the visited webpage URL. 123.456.123.456 https://www.youtube.com/watch?v=vNvlZg_zh1s https://www.youtube.com/watch?v=vNvlZg_zh1s Now you receive only: 123.456.123.0 and more limited information about the context Though this better privacy has a cost, because it means less revenue for Google, but also less revenue for the publishers, and less relevant advertising.
- chenlian 2y agoSo this is something like Greenland Island, as long as Trump don’t pay, it’s not sold to Trump?