Indeed. I wonder if such acquirers tend to reduce marketing spend? This could make sense, if they're operating on a shorter time horizon. Seems a little sill

Indeed. I wonder if such acquirers tend to reduce marketing spend? This could make sense, if they're operating on a shorter time horizon. Seems a little silly to try to both accumulate and spend down brand equity at the same time. If so, lack of advertising could be a handy indicator of dropping product quality ;-)