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I wrote about this a while back (https://matrix.ai/learn/blog/content-commoditization-and-trust-in-the-bot-era https://matrix.ai/learn/blog/content-commoditizat
by CMCDragonkai 2y ago
I wrote about this a while back (https://matrix.ai/learn/blog/content-commoditization-and-trust-in-the-bot-era https://matrix.ai/learn/blog/content-commoditization-and-tru...) arguing that SEO will transition to LLMO eventually. We won't bother optimising for search engine rankings, but instead for answers on LLMs.
- SoftTalker 2y agoWill that make search results useful again?
- 6LLvveMx2koXfwn 2y agodoes that mean we can transition back to the useful search of 20 years ago!?
- 6LLvveMx2koXfwn 2y agogazumped!
- chii 2y ago> won't bother optimising for search engine rankings, but instead for answers on LLMs. the incentive for SEO is to drive click thrus. What, if any, are the incentives for sites to optimize LLMs' answer? Would that not make click thru rates go down instead? I would actually imagine that the site would try to make their content anti-LLM, such that an LLM cannot sufficiently cover the content in their summary, and the user must end up visiting the site itself to verify.
- fatbird 2y agoThe opposite, I imagine: if before, SEO was gaming page rank, then the new SEO will be gaming the LLMs to promote your site as a best result. It's still SEO'ed crap for clickthrus, it's just a different mode of noise diluting the signal.
- CMCDragonkai 2y agoSupply has to meet demand. I want my product featured as the answer to people's problems.
- CMCDragonkai 2y agoAnd yea "content" sites are probably going to want to be on their closed platforms. I was more talking about "solution" or "product" sites.