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> There are a lot of old consumer brands, and there are a lot of brands known for junk, but there aren't a lot of old consumer brands that are known for junk.
by blendergeek 2y ago
> There are a lot of old consumer brands, and there are a lot of brands known for junk, but there aren't a lot of old consumer brands that are known for junk.
This is why repeatedly buying old consumer brands and then turning them to junk is so insanely profitable. It takes years or decades for consumers to realize that a trusted brand is junk. The consumer never knows that the corporation that turned their brand to junk is currently looking for more brands to acquire.
- 0xDEAFBEAD 2y agoIndeed. I wonder if such acquirers tend to reduce marketing spend? This could make sense, if they're operating on a shorter time horizon. Seems a little silly to try to both accumulate and spend down brand equity at the same time. If so, lack of advertising could be a handy indicator of dropping product quality ;-)